CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Discipline and job effectiveness have a
vital role to play in the growth and development of any organisation for the
improvement of management in the aspect of increasing the activities of staff
development, and increase the in total level of production.
Discipline
is considered as management effort to enforce organisational standard. It is
therefore, a key to the success of any organisation. It is the procedure on how
the organisation an achieve its ultimate objectives by insuring that actions
regarding discipline and job effectiveness in the general activities of the
organisation is taken. Discipline
in the various department, ensuring that every department does its work at the
required time an as expected. Discipline
and job effectiveness is regarded as a tool that is directed more specifically
towards achieving desirable goals. It
is also an approach towards avoiding negative consequence that may likely
occur.
From
the foregoing, it is important to note that when proper discipline and job
effectiveness is adopted in the general activities of an organisation, through
proper management functions which include planning, organising, directing, coordinating
and controlling there is no doubt about such organisation being efficient and
successful. Discipline
and job effectiveness therefore, should be acknowledged and appreciated so as
to make the organisation achieve its desired goals and objectives.
1.2 HISTORICAL BACKGROUND
Coca
cola, the product that gave the world its best-known taste was developed under
modest circumstances in Atlanta, Georgia in May 8th, 1886.
Dr.
John Byth Pemberton first produced, what was to become the Coca cola syrup in a
three-legged brass pot with a boat oar in his backyard. He carried the jug of
the new product down the street to Jacob’s Pharmacy, where it was placed ion
sale for 5 Cents a glass. As a soda fountain drink carbonated water was teamed
with the syrup to produce a drink that was at once ‘delicious and refreshing’.
Dr.
Pemberson’s partner and bookkeeper, Frank M. Robinson suggested the name
‘Coca-cola’ and designed the following script that distinguished the famous
trademark.
World
Marketing and Advertising.
Pemberson hard an
appreciation of advertising the point of sale sign ‘Drink Coco-cola 5c’ was
fastened to the giving of Jacob’s pharmacy in 1886. The first newspaper
advertising appeared in the Atlanta journal, not only promising refreshment but
informing the public where to get it.
One
problem Pemberson had was getting people to try the product. He was not sure
that if they could be enticed to sample it. They could become regular
customers, he formulated this idea by mean of a free ticket, good for one drink
and redeemable of a soda fountains.
Since
the slogan ‘delicious and refreshing’ was first introduced in i1886, coca-cola
advertising has continued to reflect the refreshing and delicious things in
life. Throughout the years.
1929
‘The pause that refreshes’
1936
‘It’s the Refreshing things
to do’
1959
‘Be really refreshed’
1963
‘Things go better with
coke’
1976
‘Coke adds life’
1982
‘Coke is it’
1989
‘You can’t beat the
feeling’
Coca-cola in Nigeria
Coca-cola
is a multi-national organisation through licensing agreement; Coca-cola first
came to Nigeria in i1953, when Nigeria Bottling Company (NBC) set up its first
plant in Apapa-Lagos. It was to be the beginning of an exiting story of growth
and development particularly in the present past. Nigeria Bottling Company
(NBC) is today Nigeria number one bottlers of soft drinks, selling more than 9,
000, 000 bottles per day currently,
there are 21 plants in various parts of the Federation. Fanta is by far, number
one bestseller in the orange segment, Sprite one of the most widely sold lemon
lime drinks in Nigeria. Other products bottled by Nigeria Bottling Company
(NBC) include Fanta Ginger, Ale, Fanta Tonic, Fanta Soda and Tonic are also in
the family.
Through
business expansion and growth, Nigeria Bottling Company (NBC) built its plant
in Maiduguri in 1986, on November 16th, 1986. Soda Fanta was tested
and by November 17th full production started in Maiduguri. NBC
Maiduguri has 6 depots in Bama, Biu, Mubi, Yobe, Damaturu, Yola and Baga towns
with fleet of trucks conveying products from the basic (plant) to all these
depots.
PLEASE PAY FOR THE COMPLETE VERSION
THE COMPLETE PROJECT IS CHAPTER 1-5 #4,000
ONLY
PAYMENT
PROCEDURE;
BANK: FIRST BANK
ACCOUNT NAME: EGBE JOHN EDOGI
ACCOUNT NO: 3034851408
GTBANK
ACCOUNT NAME: EGBE JOHN EDOGI
ACCOUNT NO: 0122005571
PLEASE AFTER PAYMENT SEND
THE TELLER NUMBER AND YOUR NAME THE WAY IT APPEAR IN THE TELLER TO ANY OF THE
FOLLOWING PHONE NUMBER:
08037940241
08183133884
YOU WILL RECEIVE YOUR MATERIAL IN
YOUR EMAIL BOX WITHIN 24 HOURS AFTER PAYMENT. THANKS FOR DOING BUSINESS WITH
US.
No comments:
Post a Comment