“FARMERS’ MOTIVATION THROUGH AGRICULTURAL BANK AND FARMS PRODUCE PRODUCTIVITY.

CHAPTER ONE

1.1  BACKGROUND OF THE STUDY

In Yala Local Government Area of Cross River State, farming is an art. Farming is the only source of survival and the people have used farming for all the developmental projects seen in their locality. The people are so entwined in farming that no matter how highly placed a person is in government circle, he must still own farms and think farming Essient (2010) said that the Yala market which was the greatest foods market in the former Eastern Region of Nigeria is still one of the greatest food markets in the south south zone. Indeed, Yala is the greatest producer of yam, cassava and rice in Cross River State.

With the process from their farm produce, they have been able to develop their immediate environment. Equally, they have been able to use the farm produce to sponsor their daughters and sons to schools, resulting in their higher positions in government. Farming may be looked as a mean occupation by narrow minded people, but with what the Yala people are doing with their farm process, farming cannot be under-rated. This project work “Farmers’ motivation through Agricultural Banks and farm produce productivity” is seeking the Bank’s motivation in quest of increasing productivity.

Before the exploration of oil in Nigeria, farming was the main source by which the country earned her foreign exchange. This was in cocoa, palm produce, groundnut, beniseed and cereals. However, the producers of the above mentioned crops were not in the business of producing yams. So, the Yala people specialized in tuber crops and supplied those who were in commercial farming their food needs. It is of note that the vegetation of Yala is suitable for tuber crops. The people therefore needed assistance as to boost their farming expedition.

1.9     Theoretical Background of the Study

These theories have been selected to back up the study.

i.     Herzberg’s two-factor theory

ii.    Vroom’s expectancy theory

iii.    McClelland’s need Achievement theory

1.2.1      Herzberg’s Two-Factors theory

According to Peretomode (1991), Herzberg’s two factor theory was propounded by Frederick Herzberg. The theory is known as “motivator – hygiene, “dual factor” or “intrinsic-extrinsic” theory. The two-term factor theory came into existence as a result of a research conducted by Herzberg and his associates on a group of two hundred (200) accountants and engineers who worked in different companies in Pittsburg, United State of America.

       The purpose of this study was to examine the relationship between motivation and productivity. Relating Herzberg’s findings, this research work is interested in finding out how productivity was improved by the motivation given by the Bank in terms of loans, fertilizer supply, seminar presentation and the supply of herbicides and the technical crew to use the supplied facilities. Relating Herzberg’s work to the Bank and the farmers, there were moments when the farmers felt frustrated about their occupation. These were periods when they had no assistance in terms of loans. Similarly, during these periods, disease attacks, weeds, attacked the farms. This hazards resulted in very low crop yields. Herzberg observed job satisfaction and job-dis-satisfaction which influenced the workers in their farm work. The farmers were satisfied and dissatisfied according to the conditions that prevailed at the time. When they were sure that the loans were coming, they had inner satisfaction even though they were not sure of the yield.

       The factors that made for satisfaction and dissatisfaction were no longer narrow but very wide from themselves. The satisfied were those conditions that existed when the banks were not responsive to the needs of the farmers. The farmers could now derive satisfaction, supervise his farm regularly and create better relationship with the public and indeed, his status stood improved.

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