TECHNOLOGICAL LEGAL DIMENSION OF PRODUCT DEVELOPMENT AND MARKETING

CHAPTER ONE

INTRODUCTION

1.1  Background of the study

It is generally accepted that technology and legal dimensions play a pivotal role in the development and marketing of new products. As such, there is need to look for possible ways advancing more in technological building and proper adoption and using of the modern technology and the production processes of our home industries. While this is done, there are basic elements that seen to pose some hindrances and difficulties in the quest to acquire this basic technological skills, and in effect, this tends to limit the rapid growth our production industries.

On the other hand, the legal aspect and provisions which applies to new product development equally have some challenging issues concerning this process, ranging from the very initiative stage of product development to the final level of commercialization.

Key challenges that producers face from the technical and legal requirements of new products development and marketing that I wish to undertake this study to critically investigate and asses the immediate causes of this key problems and to confer lasting solutions to this limitations that technology and legal provisions given to producing companies in the country. This intends to do by carefully studying the role of technology and legal dimensions in the course of product development and marketing, it is pertinent to adequately understand the importance of these factors in the process of production in order to be able to do proper a comprehensive

1.2  Statement of the problem

Technology according to Abdussalami (1991) is the art of systematic application of science to solve human problems in order to enhance the socio-economic development of mankind. It is the application of scientific principle to production and managerial, it is the branch of engineering activity which involves the implementation of scientific findings.

Since Nigeria cannot single handedly create the most needed sophisticated technology for production and mass production of certain new product developed, it has become so uneasy to maximize profits devoid of technology transfer, Nigeria production industries depend solely on foreign expensive machines in order to effectively handle the problems of mass production. This in a way has reduced the expected profit margin of products.

Secondly, the provisions from legal institutions regarding new product development and marketing seems to further affect the production and marketing of some developed product. To this end, the following areas of concern would serve as a guide to finding solution to these technology and legal problems.

In the course of this research, I like to ask and to know why it is difficult for indigenous companies cannot build and advance in the required technology that has to do with mass production. Other important questions are:

·                 How can the foreign technology providers assist Nigerian producers in technology upgrading?

·                 How can our production companies handle the issues of piracy and fake products in the market?

·                 How is the law addressing the cases of fake production?

·                 How can our home government affect the legal provisions to give room for the production of developed and unproduced products, and

·                 To proffer recommendations based on my findings during the research work?

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