ABSTRACT
Companies sometimes think that they
are doing well without paying attention to their customers are complain, only
to discover later on that customers were dissatisfied and haven’t returned. It
is better to encourage them to complain even about the petty things, than to
wait until things become really bad. Often the complaints simply arise because
the customer doesn’t feel he has been “treated right”. It may be astonishing to
note that: the reason why large percentage of customers change suppliers may
have less or nothing to do with the quality of the product or service. It was
because customers feel “the company did not seem to care and did not
communicate with them. They feel they were being taken for granted”. The first
thing the complaint is looking for is a sympathetic ear.
Handling complaints is probably the
most common form of customer care problem and there is a standard procedure for
dealing with it. May customers see the way an organization handles the
complaint as the test of commitment to the things being practiced and preached
about customer care.
The major objective of this work is to
establish the relevance of customer complaints and how services companies have
fared or failed in handling customers’ complaints. In order to achieve the
above aims MTN Nigeria was used as a case study. Research questionnaires were
designed and administered.
Hypotheses tested were on the
significance of:
· The
level of attention accorded customers complaints handling in service-oriented
companies.
· The
benefits accruable from proper customer complaint handling and good customer
relations.
The findings of the research were
presented in narrative and tabular forms, using simple percentage (%) and
tested by chi-square (x2) and proportions methods.
The findings of the
study revealed that there are significant differences in the operation,
benefits and perception of customer complaints handling service oriented
companies in Nigeria.
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