TECHNOLOGICAL LEGAL DIMENSION OF PRODUCT DEVELOPMENT AND MARKETING

ABSTRACT

This research work was to examine the technological and legal dimension of product development and marketing. Data was collected from a set of questionnaire administered with 33 government workers (civil servants) and 25 students then 172 businessmen and women were respondents in technological and legal dimension of product development and marketing. Three hypotheses were proposed and tested using Pearson product Moment Correlation Analysis. The result of the statistical analysis revealed that there is significant difference in perception between goods produced with foreign advanced equipments and goods produced with locally made machines. In the suggestion of this findings, it was recommended among other things that our young producing firms should always try to go for training on how to build these sophisticated machines and to equally transfer such machines to Nigeria to boost the economy.                     

CHAPTER ONE

INTRODUCTION

1.1  Background of the study

It is generally accepted that technology and legal dimensions play a pivotal role in the development and marketing of new products. As such, there is need to look for possible ways advancing more in technological building and proper adoption and using of the modern technology and the production processes of our home industries. While this is done, there are basic elements that seen to pose some hindrances and difficulties in the quest to acquire this basic technological skills, and in effect, this tends to limit the rapid growth our production industries.

On the other hand, the legal aspect and provisions which applies to new product development equally have some challenging issues concerning this process, ranging from the very initiative stage of product development to the final level of commercialization.

Key challenges that producers face from the technical and legal requirements of new products development and marketing that I wish to undertake this study to critically investigate and asses the immediate causes of this key problems and to confer lasting solutions to this limitations that technology and legal provisions given to producing companies in the country. This intends to do by carefully studying the role of technology and legal dimensions in the course of product development and marketing, it is pertinent to adequately understand the importance of these factors in the process of production in order to be able to do proper a comprehensive.......

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